Contextual Solutions Blog
This page is dedicated to our original and curated content about FinTech, digital banking, LegalTech, and innovation.
The perfect German market entry strategy: What is the best way to enter Germany?
Germany is the largest economy in the EU & has a population of 84 million, so it’s an obvious territory for market expansion. However, numbers don't tell the whole story. Although there are plenty of positive factors for German market entry, there are also some major potential pitfalls.
The German FinTech Market 2023: Opportunities and Challenges (a report)
Germany is a sizeable FinTech market in terms of its potential, though it is particular in terms of market needs, as the local consumers and companies have different expectations and needs compared to other markets. Due to its history, size, and culture, specific challenges and opportunities await the companies entering the new market, even those coming from neighboring countries.
Unlocking the German FinTech Market
During the Summer of 2022, we explored the German FinTech market with the beloved Payment & Banking Blog in Germany. We have released three articles identifying the German cultural & financial patterns, common German FinTech market expansion mistakes, & proven methods for entering the German market.
We will combine all these articles below for ease of access.
How to navigate a new market entry?
Market Expansion: Then and Now
Growth comes hand in hand with market expansion. Before the global economic turmoil started, Venture Capitalists made market expansion a pre-condition for investment. International market expansion was a start-up priority before the global economic turbulance. Now, we are facing a new reality. Starting with N26, many aggressive growth examples like Gorillas, Sunday retreat from the new markets hurriedly and return to their motherships in an attempt to save the last bucks.
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Contextual Solutions
Berlin, Germany