Marketing and Positioning Services

We are dedicated to helping tech companies achieve product-market fit and successfully launch their businesses with effective marketing strategies.

Contextual Solutions marketing and strategy experts offer custom go-to-market strategy consulting to ensure that your business is positioned for success in the highly competitive fintech industry. We understand the challenges of launching a business and are here to help you navigate the complex landscape of tech marketing.

It's all about the correct positioning. Our agile marketing projects are initiated by defining our client's value proposition, unique edge, and success factors in the target market. Once we know how to position a business, we can easily define branding, marketing, and sales channel-related strategies and put them into motion.

We know that marketing costs can be a significant obstacle for startups, so we offer valuable insights on reducing marketing costs without sacrificing results. You don't need to break the bank to make your product visible. Our fintech marketing techniques and strategies are tailored to your unique needs and budget, ensuring you get the most out of your marketing investment.

Contextual Solutions team believes the key to successful fintech marketing is a strong focus on product-market fit. By honing in on your target audience and crafting messaging that resonates with them, we can help you create a solid foundation for your business to grow.

Are you still cold-calling your clients? Wouldn't you instead want your customers to come to you directly? Then let us introduce you to agile marketing and positioning methods.

How do we know agile positioning and marketing strategies work? Well, we use them at Contextual Solutions. By defining our targets well, positioning ourselves at the right spots, and using the right channels, we have avoided extensive marketing costs since 2019.

However, we also understand that sometimes more buzz is needed for a product to work. So we also keep out-of-the-box marketing and advertising channels up our sleeves to enable the platforms our clients might need.

We understand that (fin)tech is a rapidly evolving industry, and we're always staying on top of the latest trends and best practices. Our team is committed to providing you with the most up-to-date agile marketing strategies so that you can stay ahead of the curve.

So if you're a tech company looking to take your business to the next level, look no further. Our team of marketing, content, SEO experts, and advertising partners are here to help you achieve product-market fit, reduce marketing costs, and implement effective tech marketing strategies. So let's get started today!

Our Marketing Bible

What are the Best Marketing Techniques for a (fin)tech company?

First, business owners and managers should avoid one-size-fits-all kinds of marketing solutions. No marketing channels, methods, or styles would fit all businesses. Instead, the best marketing techniques and sales strategies can be defined based on a company's user definition and market positioning. The better you know your market position, the more economical marketing will become for your company.

 Do most competitors use a particular channel, marketing technique, or style? This might mean that all your clients are on this channel. However, it is more likely that there are other untapped channels out there that you can shine in.

 Don't let old-school advertising agencies resell you outdated marketing techniques. Instead, carve your unique marketing strategy using agile marketing methodologies and create a marketing textbook example!

How can businesses reduce marketing and advertising costs?

Tech businesses can reduce marketing and advertising costs by leveraging positioning and agile marketing strategies. By focusing on agile marketing (as opposed to mainstream channels every other business uses), tech companies avoid the digital marketing bidding wars that do not have great ROIs and expensive advertising campaigns that do not enable tracking and measuring. Instead, agile positioning and marketing will allow businesses to create quick, repetitive, and trackable marketing campaigns that are better targeted and cost less.

Agile marketers have expertise in thinking like client's users and leads and, therefore, can find those users before a need arises. Planting the seeds early on using correct positioning is another way of cutting marketing costs.

 What is agile product marketing, and how does it work?

Agile marketing is a marketing methodology that emphasizes flexibility, adaptability, and responsiveness to change. Agile marketing is inspired by the Agile software development methodology, which values collaboration, customer feedback, and rapid iteration.

One of the key benefits of agile marketing is that it allows marketing teams to be more responsive to changing market conditions and customer needs. Rather than planning out an entire marketing campaign in advance, agile marketing encourages marketers to test and experiment with different tactics and strategies constantly. By taking an iterative approach, marketers can quickly identify what's working and what's not and adjust their approach accordingly.

What are the main marketing challenges?

Most marketers consider not being able to get new customers or not having a big budget the biggest marketing challenge; however, the only marketing challenge is defining the business value proposition vaguely or unclearly. Unfortunately, many business owners fall into the trap of defining their business from their own perspective. However, by using the right messages, keywords, and channels, business owners can enjoy being found by their users directly and economically instead of investing in "chasing leads."

Our Unique Marketing Strengths:

  • Positioning

  • Product-market-fit and value proposition definition

  • Content creation based on the market needs, hot topics, and trends

  • Branding & storytelling

  • Correct keyword definition for digital marketing campaigns

  • SEO-optimization

  • Go-to-market strategy creation and implementation

  • User research and interviews, defining customer and lead needs

  • Competitor analysis

  • Market research

  • Communication

  • Media features and partnerships

  • Social media strategies and posts

  • Pitch-deck-creation

  • Business development

  • Personal branding

  • Partnership arrangements, negotiation, management

  • Growth strategies

  • Guerilla marketing campaigns

  • Targeted marketing and sales campaigns

  • Unique advertising campaigns

  • Event representation

  • Thought leadership content

  • Defining your next marketing move using agile marketing and design thinking